Candid Performance Marketing

At Candid, I was the lead Copywriter on the Growth Squad, an internal team of creatives and performance marketers dedicated to optimizing Candid’s paid advertising efforts. As a team, we dove deep into the data to create, iterate, and repeat. Our goal was to drive efficiency through the entire funnel, including direct response ads, hyper-targeted consideration ads, conversion-optimized landing pages and lead-gen tactics.

The good news? It worked. We lowered CPA by 40% and increased landing page conversion by 30% — in just one quarter.