Bermuda Jet/Set

Most people know Bermuda for its pink sand beaches and rum cocktails, not realizing that less than a 2-hour flight from JFK, New Yorkers will find an adventurous vacation filled with cliff jumping, trail biking, intense obstacle courses and more.

So we created Bermuda Jet/Set, a curated set of workout classes designed to prepare New Yorkers for their Bermuda adventure.

We ran ads on social driving to our microsite.

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On our microsite, users could learn about Bermuda Jet/Set and explore class schedules. We partnered with ClassPass, where users were then directed to book their desired class on the ClassPass app.

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We also ran additional JetBlue Vacations x Bermuda Tourism ads nonspecific to the Bermuda Jet/Set event.

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Client: JetBlue Vacations, Bermuda Tourism Authority
Partner: Classpass

CD: Denise Zurilgen
CW: Jess Gelbwaks
AD: Cecily Myers