WORK
Freelance Copywriter (July 2022-Present)
- Provide copywriting services for a variety of companies across various industries (at-home fitness, web3, modern vet-care, progressive dating app, and more).
- Write copy for websites, landing pages, Facebook/Google ads, print ads, organic social, product, email marketing, and more.
- Collaborate with art directors, designers, and strategists to come up with creative concepts for digital campaigns.
Step | Copywriter (February 2022-July 2022)
- Created and implemented Messaging Matrix to ensure brand messaging remained consistent across all company communications.
- Worked alongside Lifecycle Marketing team to revamp materials to increase customer acquisition and retention.
- Wrote CRM communications (email, push notifications, and in-app messaging) to engage users and build brand loyalty.
- Wrote all product copy (mobile banking app) to clearly communicate product features, benefits, and updates.
Candid Co. | Brand Copywriter (October 2020-December 2021)
- Established brand tone of voice and carried across all touchpoints of consumer-facing business: emails, promos, social posts, landing pages, facebook ads, web pages, direct mail, and more.
- Concepted and executed brand-focused campaigns for TV and OOH.
- Created DR creative campaigns on paid social and TV to boost conversions and drive sales.
- Worked on the Growth Team developing copy and creative executions to drive efficiency through the entire funnel, subsequently lowering CPAs by 40% and increasing landing page conversions by 30%.
Split The Bill NY | Co-creator & Head of Operations (May 2020-May 2021)
- Co-created Split The Bill NY, a nonprofit initiative designed to help drive business to local restaurants that are struggling due to the pandemic. The program incentivizes people to patronize their local restaurants by reimbursing customers for 50% of their meal.
- Ran day-to-day operations, manages social media channels, creates all content and marketing materials, and facilitates reimbursement distribution.
- Successfully ran eight programs in various NY towns, which have reimbursed over $99,000 to customers and have driven over $390,000 in retail spend to independent restaurants.
MullenLowe NY | Jr. Copywriter (September 2017–April 2020); Copywriting Intern (Summer 2017)
Created brand campaigns, social activations and digital content for clients such as JetBlue, Schick, Hawaiian Tropic, Banner Health, E*TRADE, Skintimate, and more.
Hill Holliday | Copywriting Intern (Spring 2017)
Concepted and created digital and social work for brands such as Dunkin Donuts, John Hancock, Liberty Mutual, and Planet Fitness.
EDUCATION
Boston University | B.S. Advertising, Communications (2013–2017)