Simone Biles x Candid

During the Tokyo Olympics, Candid’s partner Simone Biles made something perfectly clear. 

Her health counts more than her medal count.  

She stood on the world’s biggest stage and said her mind and body weren’t aligned. 

So she pressed pause.  And the world paused, too.

She reminded us that being grounded is just as important as reaching new heights.

That self-care eclipses competition. 

And that in order to truly be the GOAT, you have to be honest with yourself first. 

In sitting out, Simone stood up for herself, and for her team.

And we stood with her. Within hours of us getting word that she was pulling out of her first event, we had a script written, and by the Closing Ceremony, our spot was airing during GMA in support.