Aloha Therapy

Hawaiian Tropic’s new AntiOxidant+ Sunscreen Mist encapsulates the essence of Hawaii. Just one spray makes you feel like you’re there.

We teamed up with Hawaii-based influencer @hbgoodie to create a social campaign exploring Hawaii through the five senses and encouraging viewers to go out and find their own Aloha Therapy, wherever they are.

Campaign teaser:

15s for each sense:

CD: Denise Zurilgen
CW: Jess Gelbwaks
AD: Cecily Myers